Web3 gaming is an exciting and rapidly evolving space, and one content creator who has quickly made a name for himself in the industry is Brycent. With his daily streams and sharp industry commentary, Brycent has become a knowledge base for newcomers in Web3 gaming and NFTs. His commitment to iteration, soliciting feedback, creating with consistency, and embracing the possibility of failure has earned him a loyal following of over 300,000 followers across Twitter, YouTube, and Twitch.
Brycent: The Content Creator Pioneering Web3 Gaming
Brycent's journey in the Web3 gaming industry began as part of Axie Infinity's scholar program. As a player who possessed complete sets of Axie NFTs but had limited availability, he was able to support gamers who had sufficient time but lacked the financial means to partake in the game. Through this program, Brycent met many of the editors, community managers, and other team members he now works with behind the scenes.
Brycent's dedication to his craft led him to win the Gam3r’s Choice Content Creator of the Year Award. He also co-founded Loot Squad, an NFT Gaming Guild specializing in building blockchain consumer products and yield farming in NFT Games, further cementing his position in the industry.
Community Building Strategies
Brycent's success in the Web3 gaming industry can be attributed to his community-building strategies. He actively solicits feedback from his followers, listens to their suggestions and criticisms, and incorporates them into his content. He also creates with consistency, providing his followers with daily streams and videos.
Brycent's commitment to creating a positive and inclusive community is evident in the way he approaches his content. He prioritizes education and entertainment, creating meaningful and impactful content that resonates with his audience. He is also not afraid to inject humor into his content, doing impersonations during his streams and freestyling for extended periods.
Brycent's Vision for the Future of Web3 Gaming
Brycent envisions a future where Web3 gaming is more mainstream. His ultimate goal is to be a leader in both gaming and entertainment at large. He plans to achieve this by continuing to create educational and broader gaming commentary videos on YouTube. Brycent believes that YouTube has the potential to drive followers to other platforms.
Brycent is realistic about the challenges facing Web3 gaming, including the niche nature of the industry and the prevalence of "pixelated garbage" and Ponzi schemes. He does not want to be the person hyping up games that do not make it. Instead, he positions himself as the voice that gaming studios turn to when the market takes off. Someone with an audience of open-minded gamers eager to explore and push boundaries in something new.
Quality Content is the key to Success
Brycent believes that the key to success in the Web3 gaming industry is to create good content which is music. He wants to create content that is still impactful and relevant in ten years, content that his followers can look back on and still find meaningful. “Good content is like good music,” Brycent says. “You can listen to Stevie Wonder today, and it still hits. I want to create content like that. The kind I can look back on in 10 years and see it’s still impactful and still relevant.”
The lack of meaningful, high-quality content in Web3 gaming represents a challenge for creators and studios alike. With so many games out there and so few truly standout experiences, how can gaming studios hope to differentiate themselves and rise above the noise?
Web3 Still Demands Quality Content Creators
One key element is the importance of tastemakers. Creators who are willing to take risks, explore new territory, and create content that educates and entertains the audience. Brycent says: “There’s a lack of people who want to be tastemakers in the right way in Web3[…]my content isn’t predicated on whether or not I make a dollar off it. I want to entertain and educate.”
But it's not just up to individual creators like Brycent. Studios also need to be willing to experiment and take risks in order to create truly compelling gaming experiences. This means investing in innovative gameplay mechanics, exploring new technologies like blockchain and NFTs, and creating immersive, story-driven worlds, where players can truly lose themselves.
Of course, innovation and experimentation come with risks. Not every game or mechanic is going to be a hit. Studios may find themselves investing time and resources into projects that don't ultimately pan out. But it's important to be honest and transparent about these risks, both with players and with investors.
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